The Hackney Citizen has picked up our project; here is a concise entry online:
http://www.hackneycitizen.co.uk/2010/11/12/the-one-hundred-pound-shop/
A longer article on paper will be published soon...
The £100Shop is a hyperbolic reworking of the £1 shop. In the £100shop, pricing, merchandising and display conventions are playfully subverted. Suspended between the ambitions of a luxury boutique and the inheritance of a budget items shop, the 100 products displayed in the £100shop will remain exactly the same as in the £1shop.
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